Telerik's 2014 Rebranding

At the end of 2013 I joined the UX team tasked to redesign the Telerik website.

The redesign was part of big rebranding and strategic redirection of the company.

The problem

The rebranding of the company was delegated to an external design agency. The UX design team had to take the rebranding guidelines and apply them to the company website. The website itself also had to be restructured and restyled to reflect the new brand architecture and the new positioning of the company.

The solution

The goal of the website redesign was to help Telerik explain its wealth of products.

My role

Each of the UX team members was responsible for parts of this huge website.

I had to come up with the UX for the pages of the company's most sold products and the Support and Resources section of the website.